MODIFICATIONS TO THIS AGREEMENT

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SmartMax reserves the right to modify this Agreement (including policies) at any time and will use reasonable efforts to notify Licensee of the changes via our website, direct email or other means. Changes to this Agreement may, for example, include security and product updates, company updates or legal compliance, and becomes effective at the time of the modification.

SMARTMAX IS WILLING TO PROVIDE SOFTWARE AND SUBSCRIPTION SERVICES TO YOU ONLY UPON THE CONDITION THAT YOU ACCEPT ALL OF THE TERMS, CONDITIONS, AND NOTICES CONTAINED IN THIS AGREEMENT. PLEASE READ THIS AGREEMENT CAREFULLY AS IT IS LEGALLY BINDING. IF YOU DO NOT AGREE TO THE TERMS AND CONDITIONS HEREIN, SMARTMAX IS UNWILLING TO PROVIDE SOFTWARE LICENSING OR SUBSCRIPTION SERVICES TO YOU.

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This Privacy Policy Applies to the Collection and Processing of Personal Data

‍What information may be collected and Processed: 

Information collected may include: Name, email address, company name, physical address, website address (domain), credit card or payment information and geo-location data on both computers and mobile devices,SMS Chat, Facebook, Twitter, LinkedIn, ChatBeacon.io Blog, comments or reviews, personal information or any other information you give us, provided to us via the ChatBeacon Agent Application, ChatBeacon Chat Window or to a representative of SSI.

Information may be collected in multiple ways such as: Providing us with personal information when signing up to receive correspondence from SSI (i.e., SSI blog posts, direct emails, Facebook, Twitter). By signing up for a ChatBeacon Cloud Trial or On-Premise Trial. If you purchase ChatBeacon on behalf of another individual or company, we may collect their information including: Name, email address, company name, physical address, website address (domain), credit card or payment information and geo-location data on both computers and mobile devices,SMS Chat, Facebook, Twitter, LinkedIn, ChatBeacon.io Blog, comments, questions or reviews, personal information or any other information you give us, provided to us via the ChatBeacon Agent Application, ChatBeacon Chat Window or to a representative of SSI.

Reasons Information may be collected:

• to provide the services, you request including product support
• to send license information and or login information to access your account
• to send you offerings by email or US mail 
• to keep you informed about the status of your orders 
• to identify your product and service preferences, so we can notify you of new or additional products, services, and promotions that might be of interest to you 
• to notify you of product upgrades or provide other information concerning products you have purchased to notify you of company news

Access and Retention of Data

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1) ChatBeacon On-Premise Customers (Version 3 or later), purchase a perpetual software license and install and manage their own software installations, networks, data and security, and therefore are entirely responsible for the handling of any personal data collected through the ChatBeacon (Version 3 or later) software, ChatBeacon Chat Window or ChatBeacon AI ChatBots.

2) ChatBeacon Cloud Customers (Version 3 or later), who are current customers or former customers who wish to access, correct, modify or delete data will be directed to submit their request via email to privacy@chatbeacon.io. Once the request is received, SSI will acknowledge receipt of the inquiry within seventy-two business hours, (excluding weekends and Holidays) and will proceed with due diligence, confirming the identity of the requestor. Once confirmed, SSI will promptly assist with access to the personal data.

2a) Personal data for ChatBeacon Customers (Version 3 or later), is retained for the duration of time the account is in “good standing” with SSI. At the time of cancellation by the customer, data will be available to access by the request terms aforementioned for a length of 30 days.

3) SmartMax maintains the right to cancel any service with or without notice due to abuse, including inappropriate and unprofessional behavior, non-payment for services rendered, fraud, obscenity, causing harm to SSI or others or considered a security risk. If termination of service is deemed necessary, there will not be a refund.At the time of termination of the customer, data will be available to access by the request terms aforementioned for a length of 30 days.

Organizational Change

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In the event, SmartMax may acquire, sell, transfer or merge with or be acquired by or merged with another company, your personal information may be among the assets sold or otherwise transferred in these types of transactions; including bankruptcies, dissolutions, reorganization, liquidation or proceedings involving all or part of the corporation. Disclosure of personal information will be subject to the Privacy Policy in effect.

Sharing of Your Personal Information

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We will not, under any circumstances share your personal information with other individuals, organizations (private or public) or corporations without your permission, except when applicable by law. We do not sell, communicate or divulge your information to any mailing lists, and at any time, you may opt-out or stop receiving correspondence from SSI. We may be required to disclose personal information in response to requests from law-enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law and where disclosure is necessary to protect our legal rights, property, enforce our Terms of Use or other Agreements, or to defend ourselves or others, the security or integrity of our Software or Service. 

Children's Privacy

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‍The United States Congress enacted the Children's Online Privacy Protection Act (COPPA) in 1998. It imposes specific requirements on websites or online services directed at children under 13 years of age, which knowingly collect information on those children. SmartMax does not knowingly collect or solicit any personal information from anyone under the age of 13. SSI promotions are restricted to entrants who are at least 18 years old. No one under the age of 15 should submit any personal information `to this or any other website without the consent of a parent or guardian.

Product Reviews

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You may choose to submit a product review. If you post a review, we will ask for your email address and geographic location. If you provide a review, your geographic location may be visible to other users (your email address will be kept private). Also, any personally identifiable information that you submit as part of the review can be read or used by other visitors to the Site. We are not responsible for any personally identifiable information that you choose to submit as part of your review. We believe you can post a helpful review without disclosing any personal information.

Legal Notice

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Use Restrictions The copyright in all material provided on this website (“Site”) is held by SmartMax Software, Inc. (“SSI”) or by the original creator of the material. Except as stated herein, none of the material may be copied, reproduced, distributed, republished, downloaded, displayed, posted or transmitted in any form or by any means, including, but not limited to, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of SSI or the copyright owner. Permission is granted to display, copy, distribute and download the materials on this Site for personal, non-commercial use only; provided you do not modify the materials and that you retain all copyright and other proprietary notices contained in the materials. You also may not, without SSI’s permission, “mirror” any material contained on this Site on any other server. This permission terminates automatically if you breach any of these terms or conditions. Upon termination, you must immediately destroy any downloaded and printed materials. Any unauthorized use of any material contained on this Site may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes. All text, software, graphics, logos, button icons, images, audio clips, digital downloads, and data compilations — both individually and as they are compiled on the site are protected by United States and international copyright laws. Trademarks and Copyrights - All trademarks that appear on this site are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by us or our affiliates. U.S. Government Restricted Sites The materials on this Site are provided with “RESTRICTED RIGHTS.” Use, duplication, or disclosure by the Government is subject to restrictions as set forth in applicable laws and regulations. Use of the materials by the Government constitutes acknowledgment of SSI’s proprietary rights in them. Acceptance of Terms of Use Use of this Site is subject to certain Site Terms of Use, which constitute a legal agreement between you and SSI. By using this Site, you acknowledge that you have read, understood, and agree to be bound by the Terms of Use. Please review the Site Terms of Use, and if you do not agree to the terms, do not use this Site.

Legal Notice Copyright © 2018 SmartMax Software, Inc.

Disclaimer of liability

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We make no representations or warranties of any kind, whether express or implied, with respect to this Website, its content, or the information available on or through it; they are provided “as is,” with all faults. Except as otherwise provided under applicable laws, we and our corporate affiliates, and the directors, officers, employees, agents, contractors, successors and assigns of each, will not be liable for any damages whatsoever arising out of or related to the use of this Website or any other Website linked to it. This limitation of liability applies to direct, indirect, consequential, special, punitive or other damages you or others may suffer, as well as damages for lost profits, business interruption or the loss of data or information, even if we are notified in advance of the potential for any such damages.

Applicable law

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By visiting this website, you agree that the laws of the State of Oklahoma, USA without regard to principles of conflict of laws, will govern these Conditions of Use and any dispute of any sort that might arise between you and us or any of our affiliates. International Access This Site may be accessed from countries other than the United States. If you access and use this Site outside the United States you are responsible for complying with your local laws and regulations.

Terms of Use Copyright © 2018 SmartMax Software, Inc.

Updates to this Policy

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‍If we change or update this Privacy Policy, we will post changes and updates on this Site so that you will always be aware of what information we collect, use and disclose. We encourage you to review this Privacy Policy from time to time, so you will know if the Privacy Policy has been changed or updated. If you have any questions about the Privacy Policy, please contact us at legal@chatbeacon.io.

MODIFICATIONS TO THIS AGREEMENT

SmartMax reserves the right to modify this Agreement (including policies) at any time and will use reasonable efforts to notify Licensee of the changes via our website, direct email or other means. Changes to this Agreement may, for example, include security and product updates, company updates or legal compliance, and becomes effective at the time of the modification.

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SMARTMAX IS WILLING TO PROVIDE SOFTWARE AND SUBSCRIPTION SERVICES TO YOU ONLY UPON THE CONDITION THAT YOU ACCEPT ALL OF THE TERMS, CONDITIONS, AND NOTICES CONTAINED IN THIS AGREEMENT. PLEASE READ THIS AGREEMENT CAREFULLY AS IT IS LEGALLY BINDING. IF YOU DO NOT AGREE TO THE TERMS AND CONDITIONS HEREIN, SMARTMAX IS UNWILLING TO PROVIDE SOFTWARE LICENSING OR SUBSCRIPTION SERVICES TO YOU.

1.DEFINITIONS 

“Agent” means an individual who takes live chats and monitors customers across all channels, (i.e., Website, SMS, Social Media), where the ChatBeacon (Version 3 or later) Software is in operation.

 “AUP”means SmartMax’s Acceptable Use Policy.

“ChatBeacon Agent Application” means the console that your Chat Agents log into, to take live chats on your website, also known as the "Operator Console."

“ChatBeacon Code”means proprietary JavaScript code, other code, or software development kits (SDK’s), provided to you by SmartMax for deployment on Customer websites.

“PII”means data that is provided directly by a Customer to a ChatBeacon Agent or ChatBeacon AI ChatBot or indirectly, on behalf of a Customer to a ChatBeacon Agent or ChatBeacon AI ChatBot and is far more generalized than Personal Data. It can include, but not limited to basic information provided by a Customer when completing a pre-chat or post chat form, the chat information itself and the corresponding logs, type of communication device (i.e., type of mobile device or OS or browser used). 

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‍“Effective Date”means the date this Agreement shall become effective (the “Effective Date”), either by contractual execution, online provisioning, placement of order (website, phone or email sign up with SSI representative, or the date that payment is received and accepted by SmartMax.

“End User” means an individual who uses the ChatBeacon Software (Version 3 or later), to communicate with a customer.

‍“Feedback”means questions, comments, and suggestions provided to SSI regarding a product, service, usage or website.

“Licensee” means Customer or you.

“Site”means www.chatBeacon.io.

“SMS Chat” means the chat feature which allows your customers and prospects to communicate with your live chat agents via SMS text message.

“Subscription Services”means the Chatbeacon Live Chat Software (Version 3 or later),provided as a software-as-a-service solution (SaaS) and designed to enable Licensees to communicate to their "customer" on their website via the ChatBeacon Agent Application.

“Software”means the Chatbeacon Live Chat Software (Version 3 or later), including any updates provided by SmartMax, and “SmartMax” proprietary technology and source code. 

“SmartMax Content” means any and all material developed by SmartMax and made available for use by Licenseeincluding any designing of Licenseewebsite, and templates prepared by SmartMax for use by Licensee.

“Trial”means the ChatBeacon Trial (Version 3 or later) and are available for either the ChatBeacon Cloud Subscription or ChatBeacon On-Premises Software for a period of fourteen (14) days. Once the trial period has ended and you have signed up for a paid Cloud account, your account will continue as agreed. If you have opted to purchase the Software license, you will be provided with licensing for your Server. SmartMax reserves the right to cancel service or licensing at any time due to Prohibited Practices and Gross Infringement thereof.

“Personal Data”means data, in context of GDPR,in Europe and other countries with privacy protection laws derived from the OECD privacy principles. Also known as Sensitive Personal Information, this covers a much broader range of information and is any information that can be directly or indirectly linked to a particular individual by reference to specific, identifiable factors (i.e. name, SSN, home address, employment information, tax information, medical, date and place of birth, financial information and geo-location data from computers or mobile devices. 

“Personally Identifiable Information” (PII)This term is widely accepted in the United States to describe any data that can potentially identify a specific individual or can be used to distinguish one individual from another, which then can be used collectively to identify an individual in context. 

“Visitor” means an individual who is browsing a website where ChatBeacon Live Chat is in use.

“Third-Party Platform” means software applications that are not provided nor manufactured by SSI, but may integrate to ChatBeacon (Version 3 or later).

“Website”meansLicenseeInternet presence, identified by the domain name provided byLicensee.

3. CHATBEACON ON-PREMISE SOFTWARE & CLOUD SOLUTION, ACCESS TO AND LICENSING

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3.1 On-Premise Customers - Please refer to the ChatBeacon On-Premise License Agreement

3.2 ChatBeacon Cloud Customers - Please refer to the ChatBeacon Cloud Subscription Terms of Service.

5. COLLECTION AND USE OF PERSONAL INFORMATION

5.1 SmartMax collects data from you, through interactions with our products, feedback, comments, reviews, our website, emails, chats and calls for example. The information collected depends upon on these interactions and the options selected when establishing your privacy settings. The type of technology used, how you use it and what information you share is entirely up to you. 

When signing up for a ChatBeacon Trial (Version 3 or Later), create an account, opted-in the receive SmartMax company news and information, purchase a product, download the software, download a software update, request a new or replacement license key, sign up for training or product demo, connect to our services, contact us or participate in an online survey or promotion, provide a comment or review, we may request or collect a variety of information, including your name, email address, company name and address, mailing address, website address, phone number, contact preferences, MAC address, IP address, location information, OS, browser type, product license key, product version information, chat data collected by either a live agent or AI ChatBot (from the chat itself, pre-chat surveys, post chat surveys, offline surveys) and credit card information. 

How we use your personal information:

• The personal information we collect allows us to stay in touch with product release updates, advertise and market to you, provide, documentation, tips and suggestions, announcements and company news. You may opt out of our mailing lists at any time by emailing us at legal@chatbeacon.io.

• Personal information may be used to provide or improve customer service, customer communication and support, helping us to create, develop, design, new products and update current ones, to add additional security features for anti-fraud purposes, troubleshooting, to maintaining Software and Service performance and functionality.

• Personal information may also be used to verify identity in order to determine, confirm ownership and provide support to the appropriate individual. 

 Collection and use of non-personal information:

• Information that is considered not personal is information, which on its own, is not specifically nor directly tied to or associated with any specific individual. We may collect, use, transfer and disclose non-personal information for any purpose. Examples of non-personal information: Area code, zip code, time zone, language, occupation and referrer URL.

• We may collect non-personal information such as interests in Software or Service and general search queries to better serve and provide more useful and relevant results.

If at any time, personal and non-personal information is merged, the data will be treated as personal information for as long as it remains combined.

Sharing of Your Personal Information:

We will not, under any circumstances share your personal information with other individuals, organizations (private or public) or corporations without your permission, except when applicable by law. We do not sell, communicate or divulge your information to any mailing lists, and at any time, you may opt-out or stop receiving correspondence from SSI. We may be required to disclose personal information in response to requests from law-enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law and where disclosure is necessary to protect our legal rights, property, enforce our Terms of Use or other Agreements, or to defend ourselves or others, the security or integrity of our Software or Service.

7. PROPRIETARY RIGHTS

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7.1 Reservations of Rights; Certain Restrictions and Limitations.The Software in its entirety is protected by both United States and International Copyright Law; and other Intellectual Property Laws and Treaties. SmartMax owns without limitation, the title, copyright, any patent, trademark, designs, all copy, logos service marks, organizational layout, trade secret, domain names, business name, and other intellectual property rights in the Software and is the sole and exclusive property of SmartMax. The Software is licensed, not sold. SmartMax reserves all rights not expressly granted to you in this Agreement. 

7.2 Reverse Engineering, Disassembly, and Decompilation. Attempts to Reverse engineer, decompile or disassemble the Software is strictly prohibited and shall be a breach of this Agreement, except and only in very limited circumstances as expressly permitted by applicable law. Licensee will not use the Services to provide, or incorporate the Services into any product or service provided to a third party; otherwise, seek to obtain the source code or non-public APIs to the Services and shall be a breach of this Agreement, except and only in very limited circumstances as expressly permitted by applicable law. Licensee will not rent, lease, provide access to or sublicense the Services to a third party, this is prohibited and considered a breach of this Agreement unless the parties have entered a separate agreement with separate terms allowing for such activity. Licensee will not copy or modify the Services or any documentation, or create any derivative works. You will not remove or obscure any proprietary or other notices contained in the Services, including the “Powered by ChatBeacon” designation that may appear by default as part of the deployment on your website, nor remove nor obscure notices found on reports or data or publicly disseminate information regarding the performance of the Services.

‍7.3 Trademark. “CHATBEACON” is a trademark registered with the United States Patent and Trademark Office (USPTO), and therefore subject to National and International Protection.

7.4 Intellectual Property Rights. SmartMax shall retain all rights to its Services and Software (including without limitation any code or materials provided to licensee as part of the Professional Services), technologies, brands, trade secrets, information, know-how, intellectual property, proprietary rights,  information and data generated by SmartMax Software or SmartMax systems, whether pre-existing or created after the Effective Date, including any modifications, enhancements and derivatives thereof (including without limitation, data and information generated by such Services and Software). No implied licenses are granted herein.

‍7.5 SmartMax Content. Upon payment of any fees charged for the development of SmartMax Content, SmartMax hereby provides Licenseewith a non-exclusive, royalty-free, irrevocable, non-supported license to use SmartMax Content as part of the Licenseewebsite.Licenseeagrees to maintain the “Powered by ChatBeacon” reference located within the chat window unless Licensee has been granted approval by SmartMax to remove it or paid to have it removed.

7.6 Sublicense. Licensee's that are not considered a Reseller by way of a signed Agreement with SmartMax may not sublicense or resell the ChatBeacon Service to any third parties without the prior written permission of SmartMax. As an example, Licenseemay not provide the Chatbeacon service to a third party without prior written consent from SmartMax. Any attempts to do so would be considered a material breach and grounds for termination of this Agreement. 

7.7 Your Proprietary Rights. Licensee legally confirms that you own or have permission to use all of the data, information, and content you submit to SmartMax in the course of using the ChatBeacon Software or Service and retain ownership thereof. We may use or disclose your content (including any personal information), only as described in these Terms and Conditions.

9.SUBSCRIPTION TERM, PAYMENT, AND RENEWAL

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9.1 Trial Subscriptions. SmartMax provides limited-time free ChatBeacon Live Chat trials for you to determine your selection.  ChatBeacon Trials (Version 3 or later) and are available for either the ChatBeacon Cloud Subscription or ChatBeacon On-Premises Software for a period of fourteen (14) days. Once the trial period has ended and you have signed up for a paid Cloud account, your account will continue as agreed. If you have opted to purchase the Software license, you will be provided with licensing for your Server. During the ChatBeacon trial the product may not include all functionality and features offered, and at the end of the trial, your ability to access and use the Software or Service is terminated. SmartMax reserves the right to cancel service and or licensing at any time due to prohibited practices and gross infringement.

During the ChatBeacon trial, the product may not include all functionality and features offered. At the end of the trial, your ability to access and use the Software or Service is terminated. SmartMax has the right to terminate any trial, at any time.

9.2 Subscription Term and Renewal. In consideration of the Services, it shall begin on the Effective Date (the date service begins) and shall automatically renew one year to the date unless either Party gives the non-terminating Party Sixty (60) days’ notice of its election to terminate this Agreement. If you have purchased an On-Premise license, you will renew your Annual Maintenance yearly.

9.3 Terms and Termination. If the Licensee cancels the ChatBeacon Cloud Subscription, please note that there is a mandatory 60-day cancellation. At the time of cancellation, the final billing will become due and processed immediately. The account will then be closed as requested. You must specifically cancel any service that you no longer wish to pay for or use. 

9.4 Termination for Breach. Each Party shall have the right to terminate this Agreement upon Sixty (60) days prior written notice if the other Party is in material breach of any term of this Agreement, including without limitation the payment of monies, and the Party fails to remedy such violation within the sixty-day notice period. SmartMax maintains the right to cancel any service with or without notice due to abuse, including inappropriate, unprofessional behavior and obscenity. If cancellation of service is deemed necessary, payment will not be refunded. 

9.5 Fees andPayment. By accepting any of our ChatBeacon Cloud Subscription service options, you agree to maintain current billing information. In the case of Dedicated server and or Annual CLOUD accounts, these are prepaid, with service contract commitment terms for a minimum of one year. Payment is expected at the time of account setup and no later than 30 days after invoicing. If a payment is returned or rejected by the bank, or incurs additional costs for SmartMax (e.g., bank fees) for any reason, then Licenseeshall pay a service fee of $40 and reimburse all such fees and costs incurred by SmartMax, and Licenseeshall be immediately deemed to be in default of this Agreement. Accounts not paid in full by the thirtieth (30) day after SmartMax submits its invoice may have their service interrupted or terminated, however, interruption does not relieve Licenseefrom the obligation to pay all fees due to SmartMax, including the annual account charge. Accounts and all amounts in default are subject to a late payment charge of 1.5% per month, or the maximum amount permitted by law, whichever is less until fully paid. If Licenseedefaults, Licenseeagrees to pay SmartMax its reasonable expenses, including attorney and collection agency fees, incurred in enforcing its rights. All payments must be received in USD. Bank wire fees assessed by SmartMax will be added to your invoice. All sales are final, and SmartMax offers no partial or full refunds.

9.6 Service Level/Service Level Warranty. As a ChatBeacon Cloud Subscriber, SmartMax guarantees that the network will be available 99% of the time in a given month. This service level warranty shall not apply to performance issues: (a) to the extent caused by factors outside of reasonable control, where unforeseeable and unavoidable service outages occur due to acts of nature, Internet, router, or Hosting Provider related downtime outside of our control (b) that resulted from any actions or inactions of Customer or any third parties not affiliated with SmartMax; (c) that resulted from Customer’s equipment, internet connection interruption or failure, functionality of private systems or software existing outside of SmartMax or third party equipment and/or software that may cause interruption of the service; (d) that resulted from software related issues; or (e) that are scheduled by SmartMax for purposes of maintaining or updating the website or the Software (f) Upon experiencing downtime of more than 30 minutes in duration, you may request a refund up to 5% of the “monthly” fee (up to and not to exceed 50% of the monthly customer fee). Refunds would be issued in the form of a credit towards your next invoice unless we received written cancellation prior to the interruption within your final month of service. In this case, refunds would be issued via check or credit card payment within 90 days of the request and dependent upon our verification of service interruption. Network downtime exists when a particular customer is unable to transmit and receive data and SmartMax records such failure in the SmartMax trouble ticket system. Network downtime is measured from the time the customer opens the trouble ticket to the time the server is once again able to transmit and receive data. If Customer fails to comply with this requirement, Customer forfeits its right to a receive service credit. (g) SmartMax makes every effort to perform all server maintenance during a pre-scheduled maintenance window.

9.7 Change in Fees. SmartMax may change its fee schedules on sixty (60) days’ notice by postal mail, electronic mail, or by posting the same on the ChatBeacon.io website. Upon such notification, Licenseeshall have thirty (30) calendar days prior to the effective date of the fee schedule to notify SmartMax by postal mail or electronic mail should you not agree to such rate increase and that Licenseewishes to terminate this Agreement. 

9.8 Credit Card Payment. Recurring monthly ChatBeacon Cloud Subscription Service accounts require a credit card be charged automatically on your respective due date. You hereby, agree and authorize SmartMax to automatically process the credit card monthly for the Service at the agreed upon price.

9.9 Taxes. All fees charged by SmartMax for Services are exclusive of all taxes and similar fees now in force or enacted in the future imposed on the transaction and or the delivery of Services. The customer is responsible for paying all taxes on Services.

11. GENERAL TERMS AND OVERVIEW

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11.1 Confidential Information. SmartMax and Licensee understand and agree that in connection with the negotiation and performance of this Agreement, each party may have had or have access to or may have been or be exposed to, directly or indirectly, private or confidential information of the other party, including, but not limited to, trade secrets, computer programs and code, scripts, algorithms, features and modes of operation, inventions (whether or not patentable), techniques, processes, methodologies, schematics, testing procedures, software design and architecture, design and function specifications, analysis and performance information, documentation, details of its products and services, as well as names and expertise of, and information relating to, vendors, employees, consultants, customers and prospects, know-how, ideas, and technical, business, financial or marketing information and strategies and any other information that the receiving party reasonably should know is confidential ("Confidential Information"). Each party agrees to hold and treat all Confidential Information of the other party in confidence and will protect the Confidential Information with the same degree of care as each party uses to protect its Confidential Information of like nature. The Confidential Information will not, without the prior written consent of the other party, be disclosed to any third-party except that the receiving party may disclose the Confidential Information or portions thereof to (i) its directors, officers, employees, agents and representatives on a need-to-know basis or (ii) as may be required by law, applicable regulation or judicial process, provided, however, that if the receiving party is required to disclose such Confidential Information under this Section (iii), the receiving party shall promptly notify the disclosing party of such pending disclosure and consult with the disclosing party prior to such disclosure as to the advisability of seeking a protective order or other means of preserving the confidentiality of the Confidential Information. Notwithstanding anything contained herein to the contrary, Confidential Information does not include any information that (iv) at the time of the disclosure or thereafter is lawfully obtained from publicly available sources generally known by the public (other than as a result of a disclosure by the receiving party or its representatives); (v) is available to the receiving party on a non-confidential basis from a source that is not and was not bound by a confidentiality agreement with respect to the Confidential Information; (vi) has been independently acquired or developed by the receiving party without violating its obligations under this Agreement or under any federal or state law. This Section shall supersede any previous agreement relating to confidential treatment and/or non-disclosure of Confidential Information provided, however, that any information disclosed pursuant to that earlier agreement shall be deemed to be Confidential Information and protected under the terms of this Agreement as if this Agreement had been in place at the time of such disclosures.

11.1 Warranties. Each party warrants and represents to the other party that it has the complete right to enter into and perform its obligations hereunder in the manner contemplated by this Agreement. 

11.2 DISCLAIMER OF WARRANTIES. THE FOREGOING WARRANTIES ARE MADE IN LIEU OF ANY AND ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, OR FITNESS FOR A PARTICULAR PURPOSE. THE SERVICES AND SOFTWARE ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, AND SMARTMAX NEITHER ASSUMES NOR AUTHORIZES ANY OTHER PERSON TO ASSUME FOR SMARTMAX ANY OTHER LIABILITY IN CONNECTION WITH ANY SERVICES AND SOFTWARE PROVIDED UNDER THIS AGREEMENT. 

11.3 LIMITATION OF LIABILITY.  (1) IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL CONSEQUENTIAL OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOSS OF USE, LOSS OF BUSINESS, LOSS OF REVENUE, OR LOSS OF DATA, ARISING OUT OF OR IN RELATION TO THIS AGREEMENT OR THE SERVICES. NEITHER PARTY SHALL BE LIABLE FOR ANY ACTS OR OMISSION OF THIRD-PARTIES IN THE EVENT THAT APPLICABLE LAW DOES NOT ALLOW THE LIMITATION AND WILL BE DEEMED MODIFIED SOLELY TO THE EXTENT NECESSARY TO COMPLY WITH APPLICABLE LAW. (2) TO THE MAXIMUM EXTENT PERMITTED BY LAW, YOU ASSUME FULL RESPONSIBILITY FOR ANY LOSS THAT RESULTS FROM YOUR USE OF THE WEBSITE, SOFTWARE, AND SERVICE, INCLUDING ANY DOWNLOADS FROM THE WEBSITE. (3) IN NO EVENT SHALL SMARTMAX SOFTWARE BE LIABLE FOR ANY CAUSE OR CLAIM WHATSOEVER ARISING OUT OF OR RELATED TO THIS AGREEMENT IN EXCESS OF THE AMOUNTS SMARTMAX SOFTWARE HAS BEEN PAID HEREUNDER DURING THE TWELVE (12) MONTH PERIOD IMMEDIATELY PRECEDING THE DATE ON WHICH THE CAUSE OF ACTION AROSE. IN THE EVENT THAT APPLICABLE LAW DOES NOT ALLOW THE LIMITATION OF LIABILITY AS SET FORTH ABOVE, THIS LIMITATION WILL BE DEEMED MODIFIED SOLELY TO THE EXTENT NECESSARY TO COMPLY WITH APPLICABLE LAW. (4) SMARTMAX AND ITS EMPLOYEES WILL NOT BE HELD LIABLE FOR ANY INDIRECT, PUNITIVE, SPECIAL OR CONSEQUENTIAL DAMAGES UNDER THESE OR ANY CIRCUMSTANCES, WHETHER BASED UPON NEGLIGENCE OR HAVE BEEN ADVISED OF SUCH A POSSIBILITY. (5) THE FOREGOING LIMITATIONS AND EXCLUSIONS WILL APPLY REGARDLESS OF WHETHER THE CAUSE OF ACTION ARISES IN CONTRACT, IN TORT OR OTHERWISE AND NOTWITHSTANDING THE FAILURE OF THE ESSENTIAL PURPOSE OF ANY REMEDY OR NEGLIGENCE.

11.4 INDEMNIFICATION: You agree to indemnify, defend and hold harmless Company, its employees, directors, officers, agents, business partners, affiliates, contractors, distribution partners and representatives from and against any and all claims, demands, liabilities, costs or expenses, including attorney’s fees and costs, arising from, or related to (i) your use of the Software or Services, (ii) any breach by you of any of these Terms and Conditions, (iii) any violation of applicable law.

‍11.5 FORCE MAJEURE. The parties shall not be liable to each other or any other person for any delay or failure in the performance of this Agreement or for loss or damage of any nature whatsoever suffered by such party due to disruption or unavailability of communication facilities, utility or Internet service provider failure, acts of war, acts of terrorism, acts of vandalism, lightning, fire, strike, unavailability of energy sources or any other causes beyond the party’s reasonable control.

11.6 ASSIGNMENT BY CUSTOMER. The licenseeshall be entitled to assign this Agreement to an entity within its holding company, provided that such entity is a wholly owned subsidiary ofLicensee, includingany other entity, which directly or indirectly, or alone or in concert with others, controls, is controlled by, or is under common control withLicensee.TheChatBeaconlicense itself is to be used by companies which are a part ofLicenseeand within the platform named “www.EndUser.com." Any assignment outside of the aforementioned is discretionary by SmartMax and prior written permission byLicenseeis required. To assign this Agreement without prior written permission shall be deemed null and void. SmartMax may assign this Agreement, which shall be effective under our prior written approval provided to Licensee.